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In this episode of Creative Marketing ABCs:
Who are you Marketing to?
In this episode, We talk about understanding WHO you are to. Once you determine what you are marketing, you can then determine WHO to direct your marketing message towards. We discus how to find who to promote to, how to interact and communicate with your audience:
- Knowing WHAT you are marketing will determine WHO you are marketing to
- Connecting with your audience
- Benefits of understanding “who”
- Understanding the sales line, not all marketing is direct to consumer
- Points that help determine “who”
- How to avoid the “everyone might want my art” mentality when planning to promote
“Understand who is holding the purse strings?”
HAPPY WHO Finding!
Action List this week:
- Sit down with your WHAT list items and outline 5 potential WHOs for each item might be promoted to.
- Cross reference each 5 who list to determine which “WHAT” to start marketing first
- Consider: Where can you connect with those people?
We invite you!
- If you have a topic you’d like us to discuss or a question you’d like answered, contact us.
- We also welcome you as a guest on the show, please contact us to learn more.
Where to find us:
Find us on iTunes and Twitter
Deb - Twitter & Loxly Gallery
Jen – Facebook & JGoode Designs
Thank you to Geekcast.fm for hosting our show, be sure to visit them for other great podcasts about internet marketing.
