Podcast: Play in new window | Download (Duration: 16:40 — 15.3MB) | Embed
In this episode of Creative Marketing ABCs:
What are you Marketing?
In this episode, We talk about understanding WHAT you are marketing. Before you can put a marketing plan into place, you need to understand what exactly you are promoting. We discuss the various angles of the “what” including:
- How to understand what you are actually selling as an artist, designer, etc.
- Services vs goods and understanding the difference
- What is promoted determines the message used to promote
- Artists can marketing the same “what” in multiple directions
- Selling online requirements for success
- Understanding what actually sells can determine what you produce to sell more of
- Realizing what commercial art is
“Look beyond the canvas to determine why would someone buy and how would they buy it?”
Action List this week:
- Sit down and list items: WHAT are you selling, what are you promoting.
We invite you!
- If you have a topic you’d like us to discuss or a question you’d like answered, contact us.
- We also welcome you as a guest on the show, please contact us to learn more.
Where to find us:
Find us on iTunes and Twitter
Deb - Twitter & Loxly Gallery
Jen – Facebook & JGoode Designs
Thank you to Geekcast.fm for hosting our show, be sure to visit them for other great podcasts about internet marketing.
