In this episode of Creative Marketing ABCs: Where and How to market your art…
In this episode, We talk about understanding WHERE you can market your art which also dictates how to market to that audience. We discuss how to determine where your audience might be so that you can effectively communicate to them. Depending on where your audience is best approached you can then decide how you want to send your message. Options are widely varied from print advertising, online promotion, direct mailers or even phone calls are just some of the ways to reach those you would like to buy your art.
In this episode, We talk about understanding WHO you are to. Once you determine what you are marketing, you can then determine WHO to direct your marketing message towards. We discus how to find who to promote to, how to interact and communicate with your audience:
Knowing WHAT you are marketing will determine WHO you are marketing to
Connecting with your audience
Benefits of understanding “who”
Understanding the sales line, not all marketing is direct to consumer
Points that help determine “who”
How to avoid the “everyone might want my art” mentality when planning to promote
“Understand who is holding the purse strings?”
HAPPY WHO Finding!
Action List this week:
Sit down with your WHAT list items and outline 5 potential WHOs for each item might be promoted to.
Cross reference each 5 who list to determine which “WHAT” to start marketing first
Consider: Where can you connect with those people?
We invite you!
If you have a topic you’d like us to discuss or a question you’d like answered, contact us.
We also welcome you as a guest on the show, please contact us to learn more.
In this episode, We talk about understanding WHAT you are marketing. Before you can put a marketing plan into place, you need to understand what exactly you are promoting. We discuss the various angles of the “what” including:
How to understand what you are actually selling as an artist, designer, etc.
Services vs goods and understanding the difference
What is promoted determines the message used to promote
Artists can marketing the same “what” in multiple directions
Selling online requirements for success
Understanding what actually sells can determine what you produce to sell more of
Realizing what commercial art is
“Look beyond the canvas to determine why would someone buy and how would they buy it?”
Action List this week:
Sit down and list items: WHAT are you selling, what are you promoting.
We invite you!
If you have a topic you’d like us to discuss or a question you’d like answered, contact us.
We also welcome you as a guest on the show, please contact us to learn more.
Marketing is: The Total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping storing and selling. ~ Dictionary.reference.com
In this episode, We talk about what it means to market. What artists might have to market and how they might market their wares. We share an overview of ideas for successful creative marketing including:
Sharing promotional items when shipping or delivering your art.
Consider merchandising both on and offline.
What is the difference between advertising and marketing.
Giving yourself credit to build brand awareness.
Tell your audience what you have to offer, don’t assume they always know.
This episode is an introduction to what we’re all about, what we hope to offer and who we are.
The hosts of the show are Deborah Carney and Jen Goode.
Deborah is a photographer, digital artist and writer. She also has a talent for marketing and the affiliate marketing industry. She has provided services as a wedding photographer, surface designer and jewelry maker. Her passion is in photography.
Jen is work-at-home mom of 3, Illustrator, craft designer and a social media enthusiast. She has offered services for client design as well as surface design, crafting and scrapbooking. She’s currently focusing on art licensing and product design.
Both women have been successful in various directions selling and promoting their art. They will be sharing their insight for subjects such as where to make money with art, how to charge for art and how to promote your art and create a brand.
We invite you!
If you have a topic you’d like us to discuss or a question you’d like answered, contact us.
We also welcome you as a guest on the show, please contact us to learn more.
Your host Deborah Carney is joined on this series of podcasts by Esty seller Karen Helmrich, Unkamen Gifts. Follow along as Deborah gets started at Etsy setting up Cool Clay Jewelry, an Etsy shop to sell her own canvas, fabric, and prints on clay pendants and jewelry. This episode covers creating your product listing, which is where you sell your product to your customer.
Your host Deborah Carney is joined on this series of podcasts by Esty seller Karen Helmrich, Unkamen Gifts. Follow along as Deborah gets started at Etsy setting up Cool Clay Jewelry, an Etsy shop to sell her own canvas, fabric, and prints on clay pendants and jewelry. This edition covers the nuts and bolts of setting up your shop.
Make Your Mark podcasts #2, 3 and 4 are focused on Etsy.com, a marketplace where artists and photographers can sell their original art, art and photography prints, plus anyone that creates anything handmade. This first one is an overview of how Etsy works and how to get started in a general introduction.
Your host Deborah Carney is joined on this series of podcasts by Esty seller Karen Helmrich, Unkamen Gifts. Follow along as Deborah gets started at Etsy setting up Cool Clay Jewelry, an Etsy shop to sell her own canvas, fabric, and prints on clay pendants and jewelry. Not much to see yet! But will be building over the next several weeks.
Welcome to the first edition of Make Your Mark. Today we talk about why you should have your own website to showcase your art and photography, even if you are selling online already through other companies, venues or websites.
This is a very basic podcast, if you already have a site that focuses on your art branding you might not want to listen, but if you are new and need direction, you are involved in sites like CafePress, Imagekind, Etsy or eBay, you will want to hear this.
After you listen to this podcast, I recommend you listen to: Affiliate ABCs – Website Basics. This podcast talks about basic pages every website needs, whether you are an affiliate or an artist/photographer starting a website.
What would you like our next topic to be? Drop us a comment. Let us know if this podcast was helpful and what you need to know next. We have several planned topics, but we are flexible and want to hear what *you* have to say.
Make Your Mark is a new podcast where we will be talking about how to market your art and photography online using your own website, a variety of POD (Print On Demand) companies, places where you list originals for sale and many other means. This will include using online exposure to help you sell offline and the other way around.
Your host for Make Your Mark is Deborah Carney, former Affiliate Manager for POD (Print on Demand) companies CafePress and Imagekind, that currently has her own startup POD that specializes in art and photography prints.
To kick off we are going to be starting with the basics, like building a website and using that as a base for all your marketing. If you have questions you would like answered, if you would like to be interviewed for the show, either as a provider of a service for artists/photographers or as an artist/photographer that would like to learn more, please go to our contact form.
Some of the pages still are being constructed, it’s a “work in progress” Be part of the construction by leaving us comments and letting us know what *you* want to hear about.
What is Marketing?
Marketing is: The Total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping storing and selling.
~ Dictionary.reference.com
Be part of the construction by leaving us comments and letting us know what *you* want to hear about.
